Today I'm excited to bring you a great article from biscuitdigital.co.uk Helen Clover, all about the benefits of combining SEO and CRO. Butter with peanut and jelly. Pancakes and mashed syrup. Beer and cabbage. Every ingredient brings out the best in the other in any good pairing, complementing its strengths and picking up where the other leaves off. SEO and CRO are one of those great pairs: good, separate together, unbeatable. And to those with peanut allergies, they are perfectly healthy. And how can you know how to use these together effectively to get even better results from your website? I've put together some useful tips and advices to help you get started! You know about SEO, but CRO what? SEO, or search engine optimization, is a term used by online marketers and website owners to promote their website and make it more visible to search engines – and search engines! Practices such as strategic use of keywords, targeted metadata, backlinks and, of course, quality c...